Description
Marketing Automation Data Analyst in the Customer Experience & Insights team. Extract + integrate data from CRM,
billing, call center, digital platforms, VoC, DW. Build customer lists for CX campaigns (retention, win-back, detractor
recovery). Analyze churn drivers, customer behavior, customer journey. NPS/CSAT/churn/complaints dashboards.
Customer segmentation and CX analytics models.
Must have
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2-4 years in Data / BI / CRM Analytics
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Advanced SQL
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Advanced Excel
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Power BI / Tableau / Qlik
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Statistics + segmentation
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Working with large data volumes
RESPONSIBILITIES
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Extract + integrate data from CRM, billing, call center, digital platforms, VoC, DW
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Build customer lists for CX campaigns (retention, win-back, detractor recovery)
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Analyze churn drivers, customer behavior, customer journey
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Dashboards for NPS / CSAT / churn / complaints; measure campaign impact
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Automate recurring reports + optimize data processing flows
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Customer segmentation + CX analytical models
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Collaborate with IT, BI, Data teams
PPC Romania - Marketing Automation Data Analyst (CX)
Mid
Skills
SQL
Advanced SQL
Advanced Excel
Power BI
Tableau
Qlik
CRM Analytics
CRM
Billing Systems
Call Center Data
Digital Platforms Data
VoC
Data Warehouse
Marketing Automation
Campaign Analytics
Campaign Lists
Retention
Win-back
Detractor Recovery
Churn Analysis
Customer Behavior
Customer Journey
NPS
CSAT
Complaints Analysis
Segmentation
Statistics
Report Automation
Data Integration
Cross-functional Collaboration
Energy Industry
